Camp Compass Joins with Cabela’s for National Hunting and Fishing Day

Urban Youth Virtual Hunter’s Event is an example and inspiration for others.

Allentown, PA   The award winning urban hunting and shooting elongation program Camp Compass teamed up with Cabela’s to challenge urban students in Allentown, PA to a virtual competition and some academics.

Each student registered for the event had the opportunity to shoot 3 sessions. The sessions were a training round and then two more hunting scenarios for a competitive score.  “This is more than introducing kids to National Hunting and Fishing day”’ John Annoni founder of Camp Compass said.   “We are requiring the students to do math around their scores to be eligible for the additional random prizes.  The participants were doing school type work without even knowing it.  That expectation adds more value to the event.”

There were two divisions one for grades 6-8 and the other 9-12 with prizes being provided by Cabela’s for  first, second and third places in each group.  In addition, two more random prizes were offered for each group based on correctly adding their shooting scene scores.

“We have partnered with Camp Compass on a numerous events and thought this combination of academic and social elements was a great idea” noted Harold Luther, Retail Marketing Manager at the Hamburg Cabela’s store.  “Our main goal was to introduce youth to the benefits of the outdoor lifestyle, especially on National Hunting and Fishing Day, and this virtual challenge event Camp Compass put together was a great solution to getting the maximum amount of youth participation and involvement.”

About Camp Compass

Camp Compass Academy is an award winning program that rewards inner-city children with hunting and fishing trips based on academic and social performance.  It was recently featured on the NBC Nightly News with Brian Williams.  It is nationally known as a program that has been able to implement a college style learning with an outdoor focus in places where traditional outdoor outlets have not been able to reach youth.

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB

**For Immediate Release**

Contact: John Annoni Camp Compass Academy 1221 Sumner Ave. Rear Allentown, PA 18104 Phone: 610-778-0576  Website: www.campcompass.org Email: info@campcompass.com